COMPANY: DAILYJOCKS.COM
NUMBER OF USERS: 10
INDUSTRY: ECOMMERCE / SMALL BUSINESS
ROLE: CONTENT CREATOR
PROJECT LENGTH : 1 MONTHS
EMPLOYMENT DATE: JULY - DEC 2020
VENDOR: DASH
SKILLS:
(ENTIRE PROJECT COMPLETED ONLINE DURING COVID)
n Project Management
n Negotiation
n ZOOM MEETING AND INTERVIEWS FOR DATA COLLECTION
n Training VIA ZOOM AND SCREEN SHARE
n Writing skills for proposal AND technical documentation
n Research AND ANALYSIS
n CREATION OF TRAINING VIDEOS FOR DIFFERENT USER GROUPS
Discover how DailyJocks utilises digital asset management to integrate into their digital workflow to efficiently support content creation
Google Photos was the primary storage at Dailyjocks for digital assets before a DAM was implemented in 2020
q Google Photos like many other shared drives have many limitations, lack of security and are often unsuitable for repurposing digital assets which is required for digital marketing.
q Not feasible for collaboration in teams
q Unable to search by brands and other attributes which is essential for Dailyjocks' brand management
q No rights management for sensitive documentation
q Digital assets were kept in emails and did not support the daily task with social media marketing and content producing
q Marketing collaterals created by designer was backed up to portable hard drive on a daily basis, unable to share to other stakeholders in the business
Dash Digital Asset Management : Main menu after user log in
TIMELINE : DISCOVERY TO IMPLEMENTATION
Established a number of use cases based on the business's core activities that drives digital marketing for different platforms and campaigns. Entire process took one month. Smaller team has its advantage for fast tracking this timeline however small teams mean their core functions may overlap so these were also taken into consideration.
To view a more complex implementation, please view my case study for Catch
q Assessed the various locations where digital assets are located or supplied
q Researched key stakeholders engagement with digital assets that drive the content
q Collected data on users' journey with digital assets by asking 'Who, What, How and Where'
q With small teams, users' functions may overlap, so a user map was created to identify the roles, users' functions, user engagement and interactions, rights management
q Listed the type of digital assets against the usage and file format
Backend to establish user groups and rights management based on user journey
VENDOR SELECTION PROCESS
Based on Dailyjocks' core function for digital marketing, the selection was based on few criteria:
q On budget for small businesses
q Ease of use for fast onboarding and user adoption
q Easy to navigate interface
q Mobile ready
q Vendor with roadmap for further development
q Facial recognition & AI enabled for tagging keywords
q Fully Customisable backend
IMPLEMENTATION
Dailyjocks signed with Dash as the DAM Software
Please view part of the DAM strategy plan
TRAINING
q Dash is easy to setup.. I established a great working relationship with a customer success manager handling our account to answer queries on how to customised the Dailyjocks DAM for the users.
q Key users were able navigate around the Dailyjocks DAM intuitively. The rest was simply communication, trouble shooting, target training, overview presentation via Zoom (during Covid) and maintenance over time.
Followings are some training videos I created for special functions ideal for DailyJocks.
Collaboration within teams
Dash developed the 'Collection' function which allows users to collaborate within a team. Dailyjocks often require proofing and culling assets such as photography to produce campaigns and marketing. This video demonstrates how multiple users within a team could workshop the final selections for campaigns.
Video demonstrates how Collection can take the pain from emailing assets back and forth for approval
One of my many tasks as a content creator was influencer marketing, I had to ingest digital assets emailed from influencers onto the DailyJocks DAM, then on a daily basis I updated the Instagram with influencer photos or videos for business growth. Dash took the pain out of this daily process. This training video was done on a mobile - one platform that I always operate from, at any given time and place.
Using the mobile version of the DAM, this video demonstrates how easy it is to share to social media from DAM
Freelance photographers often have issues when sending photos to their clients. To streamline this process I set up a folder for external stakeholders to upload photos., usually over 600 shots per photo shoot.
This video demonstrates how an external user would upload onto the DAM. This video is 23 seconds, short and sweet viewed by freelancers before using Dailyjocks Dash.
Freelancers had to view this video before uploading volume of photos to the DAM
Filename convention in place for influencer assets - Talent name / Brand / sequence
Metadata for photos including product information and other attributes
Dash allows has AI for face recognition, a great function for brand management and influencer marketing
Dash allows full view of video in DAM and metadata for video
Ideal for brand management with various versions of brand identity
Preset sizes function allows administrators to set sizing depending on output
OUTCOMES
q 8 hours per week saved, instead of rummaging through emails to look for photos or videos emailed by influencers.
q Streamlined workflow
q Attributes for retouching set up so product lister was able to filter 'retouched' and 'unretouched' photos in DAM to avoid uploading the wrong assets to ecommerce
q Freelance photographers gave their stamp of approval with uploading photos to DAM in oppose to sending multiple transfer with shared drive services
q Various type of attributes was set up according to the set up for brands, range and style
q Marketing team was able to access digital assets without having to send request from content creator
q Digital assets shared easily from DAM to external stakeholders such as talents, creatives and wholesalers
q Production and Sales team able to work collaboratively with DAM using Collection saving time with attaching assets on emails
q Added great value to Dailyjocks as a forward thinking business
