Melbourne activewear HELSINKI ATHLETICA , under the DailyJocks brand portfolio is designed with style, fit and functional in mind.
This was the first time that DailyJocks used video marketing to drive the content on social media. I developed a video strategy and reached out to influencers to create some compelling videos. On occasions I also attended photo shoot to stream IG Live for engagement with audiences.
You can view part of the video strategy for Dailyjocks here.
Skills:
q Videography & Editing
q Concept development
q SCRIPTWRITING & SCREENWRITING
q DIRECT talents and WORKSHOP dialogues
q REAL FILM SET EXPERIENCE
q Brief ambassadors and influencers
q CASTING AND CREWING
q Art Direction & DIRECT ART DEPARTMENT
q Editing for different SOCIAL MEDIA platforms
q TEMPLATE GUIDE CREATION
Software:
q ADOBE PREMIERE PRO
q ADOBE AFTER EFFECTS
q ADOBE PHOTOSHOP
q ADOBE CREATIVE SUITE (annual SUBSCRIBER)
q ADOBE INDESIGN
q CAPTURE ONE PRo
Helsinki Athletica
Influencer - Couple Fitness
I created a video with an authentic voice by reaching out to a couple who is already loyal customers to the brand.
The video featured the guys working out at the local park demonstrating a number of fitness routines highlighting the product features.
For the IGTV format, it also featured a short Q&A about why they wearing Helsinki Athletica to workout and how they managed to keep motivated during the pandemic.
Output includes:
q Instagram REEL 30 seconds with products tagging
q Instagram Story 15 seconds as teaser
q Instagram TV (IGTV) for full video with interview
15 SEC IG STORY AS TEASER
IGTV WITH INTERVIEW
Helsinki Athletica
Influencer - Sport & Lifestyle
Rui Jorge has been Dailyjocks' customer/strong influencer with high conversions to sales for about 6 months prior to my contract at Dailyjocks.
Initially he was promoting the underwear brand. I reached out to Rui Jorge via Zoom and recognised his strength in sports and fitness. I sent him a Helsinki Athletica outfit to produce some rich content.
View the Influencer technical guidelines
All the art direction and concepts are model's own, as I wanted the influencers to demonstrate their lifestyle with the brand.
Rui sent me a number of great raw footage and photos as shot by Matt Knight, I edited them for different output, using a soundtrack overlay with the original atmos.
Output includes:
q Instagram REEL 30 seconds on Dailyjocks Instagram
q Instagram TV 1min (IGTV) for full video on Helsinki Athletica Instagram
Other influencers I reached out to during the pandemic months. I looked through their profiles to find out their area of expertise and see what they can bring to the brand.
